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“It's Not Just A Brand.. It's A Lifestyle” Craig Washington

BEHIND THE BRAND

Welcome to the Top Notch NME®️ Official Website! Where we specialize in high-end streetwear fashion that's not only eye catching but also delivers quality and a luxury feel. Hi my name is Craig Washington CEO and Designer of high-end streetwear brand Top Notch NME as a Detroit Michigan native I established the company in 2017 with the vision of bridging the gap between different cultures all over the world with one article of clothing at a time.

I am known as a streetwear artist, but also as a street fashion artist—we do things that most people wouldn’t even think to do. I know that there’s a lot of stigma attached to streetwear, but I am aware of the fact that there’s an underground community of people who care about streetwear and their culture. It’s the only way we have a chance to do it justice.

I am a huge believer in the idea that fashion is a way of life, and that we can’t live it alone; that we have to work with one another, and support one another as well. It’s always been my goal to make the world better, and I think the world will always be better when we work together.

A lot of our efforts come from the community we come from. I got into streetwear because I'm passionate about the lifestyle, and I became a streetwear artist because I am passionate about our culture. It's something I’ve always wanted to do, and I’d love to continue to do.

I'm making street wear for the streets all over the world I wanted to make it easy to express my creativity through clothes, and make a difference. I’m trying to create a space for creative people to take more ownership of their lives, for people to be a bit more independent and to really embrace who they are. To take ownership of their story, their individuality, their happiness and their joy. I think that’s why I started working on my first collection.

Our aim is to provide a truly original and exclusive range of fashion apparel for our valued customer base, providing them with the best possible value for money. We also aim at helping the fashion industry to look as fresh as possible, and to provide the best possible fashion experience to our valued customer base, both online and in the streets.

So take a walk with me as I show you the Underground world of street wear at its finest! Follow us on all social platforms you can if the links at the bottom of the page also check out articles and podcast about us by <Clicking Here>

 
 
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Top Notch Univers

Character Archives

Craig D. Washington in luxury streetwear with 2854 sunglasses and jewelry

Craig D. Washington

Founder & Lead Visionary

“Craig is the architect of the Top Notch Univers, a calculated strategist whose creativity bridges fashion and futurism.”

Nora Washington with red shoulder-length hair, dressed in sleek black Top Notch fashion

Nora Washington

Wisdom & Balance

“Nora is the quiet force behind the brand’s discipline—her presence symbolizes wisdom, loyalty, and balance.”

Lyric, a young African American woman, working in a high-rise in soft sunlight

Lyric

Creative Prodigy

“Lyric is the mind behind the code. Always moving, always plotting. She deciphers digital energy into design.”

Ty driving in a Top Notch NME hoodie, mid-expression, city lights reflecting off his sunglasses

Ty

Kinetic Energy

“Ty is the heartbeat of momentum—bold, kinetic, and never off-beat. His reactions fuel the Univers.”

Cipher Twins in tactical 2854 vests and sunglasses, posed in symmetry

Cipher Twins

Tactical Enforcers

“They move as one. They protect the secrets. You don’t summon the Twins—they appear when the legacy is threatened.”

Raven

The Code Keeper

Observant, calculating, and fiercely loyal. Cloaked in dark urban layers, Raven holds the encrypted data that unlocks drops and legacy content. She embodies secrecy and the coded heart of Top Notch NME’s hidden narrative, carrying its secrets in a glowing briefcase marked “2854.”